Privacy Policy
How Hero ABA handles the information you share with us.
Last updated: January 2026
Who we are
Hero ABA LLC (Hero ABA) provides in-home ABA therapy services to families in and around Salt Lake City, Utah. This policy explains what information we collect through our website (https://www.heroabacare.com) and inquiry forms, how we use it, and how you can reach us with questions.
Information we collect
When you submit the Contact or Get Started form on this website, we collect:
- Parent or caregiver name
- Phone number and email address
- Your child's age
- Optional: your city / location, insurance plan, and any message you choose to share
Please do not include sensitive medical information, diagnosis details, or personal health records in the free-text message field. If we need clinical information later, we will request it through appropriate, secure channels.
How we use your information
- To contact you about starting or continuing services with Hero ABA.
- To verify insurance eligibility and coordinate intake, if you ask us to.
- To keep an internal record of your inquiry so our team can follow up.
We do not sell your information, and we do not share it with third parties for marketing.
Service providers
We use trusted service providers to host our website, store inquiry submissions, and send email notifications to our team. These providers only process information on our behalf and under contractual obligations to protect it.
Children's information
Our website is directed to parents and caregivers, not to children. Please provide only the minimum information about your child needed for us to respond (typically age and general context). Detailed clinical information is collected separately once you become a client.
Data retention
We keep inquiry records for as long as reasonably needed to respond to your request and, if you become a client, as required by applicable laws and professional recordkeeping rules. You may request deletion of an inquiry record at any time by emailing us.
Your choices
- You can decline to submit a form and reach us by phone or email instead.
- You can ask us to correct or delete information you have shared.
- You can ask what information we hold about you.
Security
We take reasonable administrative and technical steps to protect information submitted through our website. No system is perfectly secure, so please avoid sending highly sensitive information through public channels.
Changes to this policy
We may update this policy from time to time. Material changes will be reflected by updating the "Last updated" date at the top of the page.
Contact
Questions about this policy? Email info@heroabacare.com or call (801) 613-7515.
Hero ABA LLC · 30 E Broadway Suite 203, Salt Lake City, UT 84111
See also our Terms of Service.